Established Vendors & Suppliers

Companies with strong products, loyal customers, and years in the industry, but with marketing that hasn’t kept up with the rest of the business. They need a senior marketer who can run the vertical and bring their marketing function up to where the rest of the company already is.

Startups with Marketing Teams

Companies with capable marketing talent who don’t yet understand fuel and convenience. They need direction from a senior marketer who knows the industry and is embedded into the team to sharpen positioning, identify overlooked opportunities, build credibility, and refine their marketing into something that resonates with retailers.

Startups without Marketing Teams

Companies with strong products and momentum but no dedicated marketers. Some are led by founders with marketing instincts who can handle parts of the work but still have gaps. Others have invested in product and sales but not in how they talk about what they built. Both need senior marketing leadership without the cost or commitment of a full-time hire.

Select Retailers

Retailers who want to be known and respected in the industry. They understand that a strong reputation creates partnership opportunities and real business optionality. They need guidance from a senior B2B marketer who knows how to earn attention and tell stories that stick.